Undergraduate · Sardar Patel University-PBS Joint Diploma

UG Diploma in E-Commerce & Digital Marketing

Plan, execute and dominate the virtual marketplace — master CRO, run performance campaigns and build high-growth online storefronts.

Duration

2 Semesters · 1 Year · 40 Credits

Eligibility

10+2 / UG students (FY, SY, TY)

Next Intake

July 2026

Students learning in the UG Diploma in E-Commerce & Digital Marketing program at Proactive Business School — Hybrid learning — digital lectures, local mentorship and a 180-hour On-Job Training.

A strategic 1-year dual-qualification program certified by Sardar Patel University. Built for 10+2 students and college undergraduates who want the exact technical, creative and analytical toolsets to scale online businesses from scratch.

Why this program

The collaboration difference

No external coaching required — PBS delivers university-certified professional training on your college campus with zero disruption to your regular degree.

Gen-AI Copilot Edge

Co-create campaigns, SEO blogs and ad variants in seconds with generative AI assistants.

Advanced Tracking Infrastructure

Configure Google Tag Manager, deploy Meta Pixels and handle server-side event tracking.

National ONDC Access

Deep insight into India's Open Network for Digital Commerce and decentralised marketplaces.

180-hour Compulsory OJT

Graduate with real corporate experience through structured industry immersion.

Curriculum

What you will learn

Semester 1

E-Commerce & Online Business Fundamentals — B2B/B2C, checkout, cybersecurity
Web Store Design & Shopify Setup — domains, themes, cart, catalogs, inventory sync
SEO & AI Content — metadata, backlinks, programmatic blogs, AI image generation
AI Productivity, Communication & Human Values
Indian Knowledge System (IKS)

Semester 2

Performance Marketing & Social Ads — Meta Ads Manager, CPA/CPC, remarketing, ROI
Supply Chain & Dropshipping Automation — 3PL, warehouse, auto-orders
Analytics & CRO — GA4, funnels, bounce analysis
180-hour Industry Exposure (OJT)
IKS Part II — ancient trade networks & modern ethical trade compliance

Holistic NEP modules — every program embeds Indian Knowledge Systems (IKS) and Universal Human Values (UHV) for full NEP 2020 compliance.

Career Outcomes

Where graduates land

E-Commerce Business Manager

Performance Marketing (PPC) Specialist

Shopify Developer & Store Administrator

SEO & Content Marketing Strategist

Google Analytics (GA4) Consultant

ONDC Seller Operations Lead

Hands-on Labs

Sandbox projects you'll build

Build

Deploy a fully functional Shopify storefront with live products and checkout.

Deploy

Configure tracking pixels, tag systems and real-time performance analytics dashboards.

Scale

Draft an SEO-optimised product directory and programmatic ad variants using LLMs.

Now enrolling

UG Diploma in E-Commerce & Digital Marketing · July 2026

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